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💻 Digital Marketing Specialist

🖌️ The proactive, detail-oriented digital marketer who drives brand growth across websites, SEO, and email campaigns.

💰 Salary: R20 000 – R25 000
📍 Location: Lynwood, Pretoria
🚀 Start Date: January
🕒 Working Hours: Monday–Thursday 08:00–16:30 | Friday 08:00–15:00 (Overtime if urgent/emergency)

🌟 About the Client

Join a progressive, creative marketing agency that pushes boundaries and sets new standards. ⚡ They manage significant ad spend, develop groundbreaking campaigns, and craft stories that make brands unforgettable. If you’re ready to build a creative universe and leave your mark — this is your chance.

🎨 Role Overview

We are seeking a Digital Marketing Specialist to support our digital marketing function across multiple channels. You’ll manage websites (WordPress), SEO (Semrush), and email marketing (Mailchimp), optimizing engagement, conversions, and performance. You’ll collaborate closely with marketing, creative, and strategy teams to support campaigns and digital execution.

🛠️ Key Responsibilities

1. Website Management (WordPress)
• Maintain & update website content, images, and UI using WordPress
• Upload & format blog posts aligned with SEO best practices
• Conduct UX, functionality, and performance audits
• Implement basic front-end changes (Elementor or similar)
• Ensure mobile-responsiveness & conversion optimization
• Troubleshoot minor issues; coordinate with developers if needed

2. SEO Strategy & Execution (Semrush)
• Perform keyword research & topic clustering
• Conduct technical/on-page audits and implement optimizations
• Optimize metadata, headings, alt text, internal links, site structure
• Monitor backlinks & run disavow processes as needed
• Track keyword rankings, performance reporting
• Support blog/content strategy through SEO briefs
• Stay updated on algorithm changes
• Improve organic traffic, leads, and rankings

3. Email Marketing (Mailchimp)
• Build, segment, and maintain email lists
• Design, schedule newsletters & drip campaigns
• Implement automated journeys & nurture sequences
• Track and optimize open rates, CTR, conversions
• Conduct A/B testing on subject lines, creative, and timing
• Ensure mobile-responsive, brand-aligned email design
• Maintain POPIA/GDPR/CAN-SPAM compliance
• Contribute to audience growth & retention workflows

Optional / Advantageous Skills
• Media buying (TV, Radio, OOH, Paid publications)
• Technical SEO (schema, crawl, indexing)
• UI/UX & Figma prototyping
• Social media content scheduling
• Marketing strategy tasks: competitor analysis, funnel mapping, campaign reporting

Required Tools / Platforms
• Mailchimp (or similar ESP)
• Semrush (or similar SEO tools)
• WordPress (Elementor, The7, Avada, Astra, etc.)
• Bonus: Google Analytics, Search Console, basic HTML/CSS, Canva/Adobe/Figma

📌 Minimum Requirements

• 2–3+ years in digital marketing or execution roles
• Proven experience with SEO, email marketing, and WordPress
• Strong analytics & audience segmentation skills
• Ability to translate data into actionable recommendations
• Strong written communication skills (English)
Bonus: Certifications (Google, Semrush, HubSpot), agency experience, multi-brand portfolio

💪 Personality Fit

• Detail-oriented
• Highly organized
• Proactive problem solver
• Analytical thinker
• Clear communicator
• Able to manage multiple projects simultaneously

📌 KPIs & Performance Expectations

• Website accuracy & performance improvements
• Growth in organic visibility & traffic quality
• Email performance (CTR, open rate, conversion, database health)
• Reliability in task execution
• Proactive contributions to team results

🌟 Ready to take your digital marketing skills to the next level? Apply today and join our creative, high-performance team! 🚀
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💻 Digitale Bemarkingspesialis

🖌️ Die proaktiewe, detailgeoriënteerde digitale bemarker wat handelsmerkgroei dryf oor webwerwe, SEO en e-posveldtogte.

💰 Salaris: R20 000 – R25 000
📍 Ligging: Lynwood, Pretoria
🚀 Begindatum: Januarie
🕒 Werksure: Maandag–Donderdag 08:00–16:30 | Vrydag 08:00–15:00 (Oortyd indien dringend)

✨ Oor die Kliënt

Sluit aan by ’n vooruitstrewende, kreatiewe bemarkingsagentskap wat grense verskuif en nuwe standaarde stel. ⚡ Hulle bestuur groot advertensiebesteding, ontwikkel baanbrekersveldtogte en skep stories wat handelsmerke onvergeetlik maak. As jy ’n kreatiewe heelal wil bou en jou merk wil afdruk — hier is jou kans.

🎨 Rol Oorsig

Ons soek ’n Digitale Bemarkingspesialis om digitale bemarking oor verskeie kanale te ondersteun. Jy sal verantwoordelik wees vir webwerwe (WordPress), SEO (Semrush) en e-posbemarking (Mailchimp) om betrokkenheid, omskakelings en prestasie te optimaliseer. Jy werk saam met bemarking-, kreatiewe- en strategie-spanne vir veldtogondersteuning en digitale uitvoering.

🛠️ Sleutel Verantwoordelikhede

1. Webwerfbestuur (WordPress)
• Onderhou & werk webwerfinhoud, beelde & UI op
• Laai & formateer blogposte volgens SEO-riglyne
• Voer UX, funksionaliteit en prestasie-oudits uit
• Implementeer basiese voorbladveranderings (Elementor of soortgelyk)
• Verseker mobiele-responsiwiteit & omskakeling-optimalisering
• Foutopsporing & koördineer met ontwikkelaars indien nodig

2. SEO-strategie & uitvoering (Semrush)
• Sleutelwoordnavorsing & onderwerpgroepering
• Tegniese/on-page ouditte & implementering
• Optimaliseer metadata, opskrifte, alt-tekste, interne skakels, struktuur
• Monitor backlinks & hanteer disavow prosesse
• Sleutelwoordspoorsiening & prestasieverslae
• Ondersteun blog & inhoudstrategie
• Hou algoritme-veranderings dop
• Verbeter organiese verkeer & leidings

3. E-posbemarking (Mailchimp)
• Bou, segmenteer & onderhoud e-poslyste
• Ontwerp, skeduleer nuusbriewe & drip-veldtogte
• Implementeer outomatiese journeys & nurture-sekwense
• Monitor & optimaliseer open rate, CTR, omskakelings
• A/B toets op onderwerplyne, kreatiewe en tydsberekening
• Verseker mobiele-responsiewe, handelsmerk-gealigneerde e-posontwerp
• Handhaaf POPIA/GDPR/CAN-SPAM nakoming
• Bevorder gehoor-groei & retensie

Opsionele / Gewaardeerde Vaardighede
• Media aankoop (TV, Radio, OOH, Betaalde publikasies)
• Tegniese SEO (schema, crawl, indeksering)
• UI/UX & Figma-prototipering
• Sosiale media inhoudsbeplanning
• Bemarkingsstrategie: mededinger-analise, funneltelling, veldtogverslae

Vereiste Gereedskap / Platforms
• Mailchimp (of soortgelyk)
• Semrush (of soortgelyk)
• WordPress (Elementor, The7, Avada, Astra, ens.)
• Bonus: Google Analytics, Search Console, basiese HTML/CSS, Canva/Adobe/Figma

📌 Minimum Vereistes

• 2–3+ jaar ervaring in digitale bemarking / uitvoering
• Bewese ervaring met SEO, e-posbemarking & WordPress
• Sterk analitiese & gehoorsegmentasievaardighede
• Data kan interpreteer & in aksie omsit
• Sterk skriftelike kommunikasie (Engels)
Bonus: Sertifisering (Google, Semrush, HubSpot), agentskapervaring, multi-handelsmerk portefeulje

💪 Persoonlikheid

• Detail-georiënteerd
• Baie georganiseerd
• Proaktiewe probleemoplosser
• Analities
• Duidelik in kommunikasie
• Kan verskeie projekte gelyktydig bestuur

📌 KPIs & Prestasie-verwagtinge

• Webwerf akkuraatheid & prestasie
• Groei in organiese sigbaarheid & verkeer
• E-posprestasie (CTR, open rate, omskakeling, databasis gesondheid)
• Betroubaarheid in taakuitvoering
• Proaktiewe bydrae tot spanresultate

🌟 Gereed om jou digitale bemarkingsvaardighede te verbeter? Doen vandag aansoek en sluit aan by ons kreatiewe, hoë-prestasie-span! 🚀
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